Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

Source: Travel News

Deutsche Welle

Chinese tourists are increasingly venturing beyond Berlin’s cultural attractions with 150,000 tourists making the trip to Trier, Germany, the birthplace of Karl Marx. Deutsche Welle

Skift Take: As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin's effort is case in point.

— Faye Chiu

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Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers