Brand USA Steps Up at NFL London Games to Woo Visitors Back to U.S.

Source: Travel News

Ania Mendrek  / Flickr

Brand USA is once again partnering with NFL UK to sponsor the 2018 NFL London Games. Pictured are NFL fans in Trafalgar Square in London. Ania Mendrek / Flickr

Skift Take: Brand USA will have one of its biggest stages of the year during the three-game NFL London Games series this month, and it will need every inch of that stage to capitalize on the moment as UK visitation has fallen in recent years.

— Dan Peltier

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Brand USA Steps Up at NFL London Games to Woo Visitors Back to U.S.