California Leads U.S. Destinations’ Efforts to Target the Middle East Luxury Traveler

Source: Travel News

Visit California

The Golden Gate Bridge in San Francisco. Visit California is hoping to bring more luxury travelers from the Middle East to the state. Visit California

Skift Take: In the effort to attract high-spending tourists, states often look overseas. That's a good idea — international visitors typically spend more than domestic travelers. But certain international markets present a more complicated consumer landscape than others. That's what Visit California has discovered wooing more travelers from the Middle East.

— Laura Powell

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California Leads U.S. Destinations’ Efforts to Target the Middle East Luxury Traveler