Cathay Pacific Mines Passenger Data to Deliver Premium Service

Source: Travel News

Cathay Pacific

Cathay Pacific wants to know what its best customers want before they do, the airline’s CEO told Bloomberg. It is mining data about them for this project. Cathay Pacific

Skift Take: Airlines often claim they know more about their customers than any other type of business. But when they try to use the data, they often stumble. Airlines run complex businesses, and sometimes it is difficult to translate data into customer service improvements. We'll see if Cathay Pacific has more success than other carriers.

— Brian Sumers

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Cathay Pacific Mines Passenger Data to Deliver Premium Service