Chinese Millennials Turn to Weibo for Trip Planning

Source: Travel News

CJ Dayrit  / Unsplash

Young Asian tourists get ready for an Instagram moment. Chinese travelers turn to Weibo for trip planning. CJ Dayrit / Unsplash

Skift Take: WeChat may have eclipsed Chinese social media platform Weibo in recent past, but it can still serve as a key marketing tool for travel brands and destinations that want to attract coveted Chinese outbound tourists.

— Faye Chiu

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Chinese Millennials Turn to Weibo for Trip Planning