Data on Event Attendees Is Scattered. Here’s How to Fix It

Source: Travel News

Isaac Carey  / Skift

Event attendees meet with one another in company booths. IMEX America 2019, Sands Expo, Las Vegas. Event software startup Bizzabo wants to better track attendee engagement with an all-in-one platform. Isaac Carey / Skift

Skift Take: Event tech companies have to deal with the reality that events are very personal, often making it hard to gather and analyze data on attendees. An all-in-one software platform might help.

— Isaac Carey

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Data on Event Attendees Is Scattered. Here’s How to Fix It