Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Source: Travel News

Skift

Delta CEO Ed Bastian (right) spoke with Skift’s Brian Sumers at the Skift Global Forum in New York City September 28, 2018. Bastian said on Friday that he wouldn’t have done anything differently regarding the airline’s decisions to withdraw a discount for National Rifle Association members. Skift

Skift Take: Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

— Dennis Schaal

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Delta CEO Learned About Airline’s NRA Discount From the Parkland Students