Source: Travel News
Spirit Airlines has long attracted customers with its low base prices, which it calls its “bare fare.’ But the airline will soon overhaul its loyalty program to encourage more repeat business. Spirit Airlines
Skift Take: Not long ago, all discount airlines needed to compete was cheap fares. But times change, and with legacy airlines poaching some of their customers, more ultra-low-cost carriers are taking loyalty seriously.
Read the Complete Story On Skift
Discount Airlines Take Frequent Flyer Programs More Seriously After Initial Snub