Do Celeb Speakers Really Improve Events?

Source: Travel News

Vaughn Ridley/Collision via Sportsfile  / flickr

20 May 2019; Seth Rogan, co-founder, Houseplant, right, with Evan Goldberg, Canadian screenwriter, on center stage during the opening night of Collision 2019 at Enercare Center in Toronto, Canada. Vaughn Ridley/Collision via Sportsfile / flickr

Skift Take: Hiring big-name speakers to keynote your event can backfire if they aren't aligned with your brand and message. Sometimes, though, some star power can provide an escape from the usual tedium.

— Andrew Sheivachman

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Do Celeb Speakers Really Improve Events?