Dubai Tourism Launches Ads as Hotels Show Softness Ahead of Expo 2020

Source: Travel News

Dubai Tourism

A new ad campaign for Dubai Tourism targeting Indian travelers features Bollywood star Shah Rukh Khan. Dubai Tourism

Skift Take: As Dubai deals with the disruptions for planning for Expo 2020, the tourism authority is leaving no stone unturned to market the destination on a global level. But while tourism volumes are increasing steadily, the hospitality sector needs to work towards bumping its rates back up.

— Devina Divecha

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Dubai Tourism Launches Ads as Hotels Show Softness Ahead of Expo 2020