Source: Travel News
Extended Stay America’s new brand is the first big move for the company following its $6 billion takeover by Blackstone and Starwood Capital. Extended Stay America
Skift Take: Extended Stay America's launch of a higher-end brand isn't the sign of new owners Blackstone and Starwood Capital wanting some grandiose push into the upscale sector. It's about appealing to a segment of business travelers who may not have considered the brand as an option in the past.
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Extended Stay America CEO on the Brand’s Next Steps After Billion Takeover