Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors

Source: Travel News

Four Seasons Hotel Boston

Preparing brunch at Four Seasons Istanbul at the Bosphorus. The chain is telling consumers they can receive perks at its hotels if they book direct. Four Seasons Hotel Boston

Skift Take: A recent Today show segment touting Costco Travel is riling ASTA, as are Four Seasons ads on Facebook promising perks for direct bookings. Travel advisors are irked as well, but are finding ways to hold their own.

— Maria Lenhart

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Four Seasons and Costco Direct-Booking Efforts Irk Travel Advisors