Source: Travel News
Erik Conover, a YouTube and social media personality, visited Iceland this year and feels that brands need to step back and let digital influencers create content that will resonate with their audiences. Erik Conover / YouTube
Skift Take: Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.
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Growing Pains for Influencer Marketing Raise Questions for Travel Brands