High-End Hotels Can Use Art for the Bottom Line’s Sake

Source: Travel News

The Drake

The Drake in Toronto. Hotels are looking to make a splash with eye-catching pieces of art. The Drake

Skift Take: In this Instagram era, a hotel art collection can be framed as an insta-marketing tool. We talked with several art curators about how luxury hotels can use art at a platform for branding and for creating local buzz.

— Laura Powell

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High-End Hotels Can Use Art for the Bottom Line’s Sake