How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

Source: Travel News

Visit Dana Point

The Ritz Carlton Laguna Niguel. Visit Dana Point is hoping to put itself on the luxury tourist map. Visit Dana Point

Skift Take: Upon hearing the names Laguna Niguel and Newport Beach, do you start itching to experience the luxe life in Southern California? Probably so. On the other hand, unless you are from Orange County, the name Dana Point conjures … well, not much. But a recently formed DMO is looking to put Dana Point on the OC's luxury travel map.

— Laura Powell

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How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists