How a ‘Poppy Apocalypse’ Could Turn Into Tourism Gold for a Small California City

Source: Travel News

cultivar413  / Flickr

Crowds are shown amid the blooming California poppies in Lake Elsinore on March 13. The “super bloom” has drawn so many tourists it’s been called a “poppy apocalypse.” cultivar413 / Flickr

Skift Take: Lake Elsinore, California wanted tourists — but not the kind that gridlocked its streets and trampled its mountainsides. The city is trying to learn from intense short-term overtourism to prepare for a more manageable future.

— Hannah Sampson

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How a ‘Poppy Apocalypse’ Could Turn Into Tourism Gold for a Small California City