How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Source: Travel News

IHG Plc

InterContinental has introduced Smart Rooms in hotels in Beijing and Guangzhou, allowing the room to be controlled through voice commands. IHG Plc

Skift Take: Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

— Wouter Geerts

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How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research