How Boutique Hotel Brands Build an Opening Buzz

Source: Travel News

Marriott International

The spiral staircase at The Edition Barcelona throughout opening week. Opening events are a way to make a big mark. Marriott International

Skift Take: Luxury lifestyle brands are popping up all over the place. In order to distinguish themselves against more traditional competitors, the new kids on the block are taking great pains to integrate themselves into their neighborhoods. One strategy is inviting neighbors to play a role in grand openings.

— Laura Powell

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How Boutique Hotel Brands Build an Opening Buzz