Source: Travel News
Digital advertising is becoming more personalized and necessary for travel companies to succeed. Here, a group of friends use digital devices. Helena Lopes / Pexels.com
Skift Take: Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.
Read the Complete Story On Skift
How Digital Advertising Is Creating New Pressures for Travel Marketers: Skift Research