How One Canadian Province Uses Icebergs to Attract Visitors

Source: Travel News

Explorez  / Visual Hunt

Icebergs are increasingly a big tourist draw in Newfoundland and Labrador. Explorez / Visual Hunt

Skift Take: The best advice for destinations large and small as they embark upon marketing campaigns — keep it real. The efforts of isolated, iceberg-laden Newfoundland and Labrador is proof that going with the authenticity "floe" can melt the hearts of potential visitors.

— Laura Powell

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How One Canadian Province Uses Icebergs to Attract Visitors