Icelandair’s Pass on Buying Wow Air Ignites New Worries About the Discount Carrier

Source: Travel News

Wow Air

A Wow Air aircraft on the tarmac. Icelandair has abandoned a takeover bid of Wow Air. A profit warning and other negative headlines led many consumers to abandon buying tickets on Wow. Wow Air

Skift Take: Only two months ago Wow Air was talking optimistically about an initial public offering. Since then, a profit warning and other bad publicity led many consumers to abandon buying tickets on the carrier. The collapse of low-cost rival Primera made creditors tougher, too.

— Sean O’Neill

Read the Complete Story On Skift

Icelandair’s Pass on Buying Wow Air Ignites New Worries About the Discount Carrier