Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Source: Travel News

Jeenah Moon  / Bloomberg

Branded posters displayed at the Instagram office in New York. Instagram is enabling direct booking of fashion products. Jeenah Moon / Bloomberg

Skift Take: Facebook's Instagram is focusing on direct booking for brands from Adidas to Warby Parker but you can imagine the day that this e-commerce initiative will also include flights and hotels from household-name travel brands. They are not in the first iteration, however.

— Dennis Schaal

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Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action