Source: Travel News
Facebook sees a lot more e-commerce potential in Stories and in messaging apps. Bloomberg
Skift Take: When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.
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Instagram Stories Will Get a Lot More Travel Booking Functionality This Year