Luxury Brands Launch College Tours to Meet Maturing Gen Z

Source: Travel News

Mandarin Oriental

The English Garden at the Mandarin Oriental Atlanta. The hotel company is tapping into the college tour market. Mandarin Oriental

Skift Take: Creating customized college packages is smart for several reasons: parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business.

— Samantha Shankman

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Luxury Brands Launch College Tours to Meet Maturing Gen Z