Source: Travel News
Marriott’s Chief Global Commercial Officer Stephanie Linnartz (left) onstage at the second annual Skift Tech Forum in San Francisco on June 27, 2019.
Skift Take: Marriott strategy to becoming part of the customers' entire travel journey, from booking to checkout, is heavily tied to its Bonvoy loyalty program. The more kinds of offerings the company offers, the more likely it will get what it wants.
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Marriott Exec: We Want to Be Involved in Travel Beyond 4 Walls of a Hotel