Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Source: Travel News

Medallia

On Friday Medallia debuted as a publicly traded company on the New York Stock Exchange. In the right by the podium are co-founders Amy Pressman and Borge Hald with CEO Leslie Stretch in the middle with his arm outstretched. Medallia

Skift Take: Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

— Sean O’Neill

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Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue