Oyo Enters the U.S. Budget Hotel Market

Source: Travel News


Shown here is Ritesh Agarwal, CEO and founder of Oyo, an India-based venture-backed hospitality company. Oyo has entered the U.S. market by renovating budget hotels and marketing them savvily. Oyo

Skift Take: Oyo has a seductive model of renovating budget hotels, running them efficiently through technology, and marketing them directly to consumers. But the startup risks imperial overreach by entering markets like the U.S. that differ significantly from its core markets in India and China.

— Sean O’Neill

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Oyo Enters the U.S. Budget Hotel Market