Oyo Is Betting U.S. Strategy on Aggressive Dynamic Pricing

Source: Travel News

Oyo Hotels & Homes

An Oyo hotel opened in Killeen, Texas. earlier this year. The chain has 50 properties in the U.S. to date. Oyo Hotels & Homes

Skift Take: Oyo's dynamic pricing strategy could turn out to be a bit of a double-edged sword in the U.S., where the company faces greater competition. On one hand occupancy is sure to go up for many of its hotel partners, but if a majority of rooms are booked last-minute at incredibly low prices, hotel managers can start enduring some losses.

— Danni Santana

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Oyo Is Betting U.S. Strategy on Aggressive Dynamic Pricing