Source: Travel News
Four woman are shown on a hike. WW, formerly known as Weight Watchers, continues to move away from its core weight loss message to one focused on wellness. rawpixel.com / Pexels
Skift Take: Bringing actress Kate Hudson on as a brand ambassador could expand WW’s consumer base, but it’s unclear whether the original Weight Watchers audience will get on board both with her and the brand’s new wellness angle.
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Rebranded Weight Watchers Moves Further Away From Diet Focus