Source: Travel News
A Red Lion hotel at Seattle-Tacoma International Airport. The chain has launched a subsidiary to sell its software services to independent and small regional hotels. Red Lion
Skift Take: CEO Greg Mount persuasively says many independent hotel operators are overpaying for operational software that's inadequate. Red Lion is savvy to try to woo independent hoteliers by promising preferential commission rates with online travel agencies. Still, execution will be difficult.