Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout

Skift Take: As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don’t normally cruise, but who are intrigued by the brands.

— Maria Lenhart