Source: Travel News
Rosewood Hotel Group CEO Sonia Cheng (left) speaking with Skift Asia Editor Raini Hamdi at Skift Forum Asia on May 27, 2019. Cheng Richard Lai / Skift
Skift Take: An ambitious expansion strategy won't stop Rosewood from tailoring each of its 21 planned properties to the cities they're in. CEO Sonia Cheng says localization is a critical differentiator for Rosewood. Cheng talked about bringing a sense of place each of Rosewood properties.