Saudi Arabia’s High Tourism Hopes Begin With a Botched Campaign Rollout

Source: Travel News

Stephen Downes  / Flickr

Saudi Arabia rolled out its tourism campaign on social media. In real life, though, things were confusing. Stephen Downes / Flickr

Skift Take: Saudi Arabia certainly put a lot of thought and money into its latest promotional pitch ahead of a rumored e-visa scheme. But it takes more than drone shots to kick off a successful tourism marketing strategy — clarity in message matters too.

— Rosie Spinks

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Saudi Arabia’s High Tourism Hopes Begin With a Botched Campaign Rollout