SeaWorld’s Price-Cutting Strategy Is Fueling a Comeback

Source: Travel News

Jason Collier  / SeaWorld Orlando

The Manta roller coaster is shown at SeaWorld Orlando in this promotional photo. SeaWorld reported higher attendance and revenue for the third quarter of 2018. Jason Collier / SeaWorld Orlando

Skift Take: SeaWorld is making theme park visitors an offer some apparently can't refuse: a good deal. With attendance continuing to rise and a slate of new attractions on the horizon, the operator might finally be leaving the bad times behind.

— Hannah Sampson

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SeaWorld’s Price-Cutting Strategy Is Fueling a Comeback