Skift Global Forum: Hilton’s Tech Innovations Drive Brand Growth

Source: Travel News

Hilton

Hilton’s hostel-inspired brand, Motto, was launched in October. The hotel group’s focus on tech and loyalty improvements has driven the growth of its three latest brands. Hilton

Skift Take: Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.

— Danni Santana

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Skift Global Forum: Hilton’s Tech Innovations Drive Brand Growth