Skift Global Forum Preview: Away’s Jen Rubio Created Cult Luggage by Creating a Community

Source: Travel News

Masha Maltsava  / Away Travel

Away Travel’s luggage collection. Chief Brand Officer Jen Rubio, who speaks at Skift Global Forum in New York on Sept. 18, not only co-created a suitcase with cult status but also a brand-loyal online community. Masha Maltsava / Away Travel

Skift Take: Jen Rubio didn't just co-create a luggage brand — she created an online community by understanding the way travel is an aspirational good in the age of social media. Plenty of companies could learn a thing or two.

— Rosie Spinks

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Skift Global Forum Preview: Away’s Jen Rubio Created Cult Luggage by Creating a Community