Source: Travel News
Participants at IATA’s brainstorming event at Plug and Play, wearing their event badges. Plug and Play
Skift Take: If you can't first measure engagement, then it's hard to improve it. Digital tracking devices are a good investment for planners, and something to add to their toolbox, along with mobile apps and surveys.
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The Events Industry Has a Blindspot When It Comes to Attendee Engagement