Source: Travel News
The New York Times is launching a day tours product as it seeks to capitalize on the growing tours and activities sector. Pictured is a City Tours tour guide and traveler on a tour in Philadelphia. The New York Times
Skift Take: The newspaper business continues to go through an evolution in the digital era, all while the travel industry is thriving and demand grows for tours and activities. City Tours probably won't be the biggest revenue generator for the Times anytime soon, but it could do a lot to make the publisher cooler and more relevant.
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The New York Times Expands to Day Tours to Grab Piece of Booming Tours And Activities