The Southwest Effect Is Already Impacting Hawaii Tourism

Source: Travel News

Stephen M. Keller  / Southwest Airlines

Southwest Airlines President Tom Nealon greets arriving passengers on the inaugural flight to Hawaii March 17, 2019 after it touches down in Daniel K. Inouye International Airport in Honolulu. Stephen M. Keller / Southwest Airlines

Skift Take: Southwest Airlines’ entry into the Hawaii market is likely to bring more competitive airfares from the U.S. mainland and also on inter-island routes. The good news may be tempered, however, by rising hotel rates and limited availability in Hawaii’s most-popular destinations.

— Maria Lenhart

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The Southwest Effect Is Already Impacting Hawaii Tourism