The Startup Turbocharging the Airline Upsell Game at Online Travel Agencies

Source: Travel News

Lufthansa Group

Lufthansa Business Class as seen in 2012 on a Boeing 747-800 aircraft. The airlines of the Lufthansa Group have selected Gordian
Software as its latest distribution tech partner. Lufthansa Group

Skift Take: Startups come and startups go. But it's worth looking at Gordian Software regardless. Big-name airlines have taken a sudden interest in the tech vendor, and their interest highlights a broader opportunity for them in upselling ticketed flyers.

— Sean O’Neill

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The Startup Turbocharging the Airline Upsell Game at Online Travel Agencies