This Is a Pivotal Moment for Booking Site Marketing Strategies

Source: Travel News

TripAdvisor

TripAdvisor marketed this property as ‘an incredible family-focused club steps from beautiful Son Bou beach on the Spanish island of Menorca.’ Online travel agencies such as TripAdvisor are rethinking their marketing spend. TripAdvisor

Skift Take: Suddenly those seemingly free-spending online travel agencies, which have made Google rich, are toning down their big-spending ways. Google shouldn't be too worried: Expedia and Booking Holdings are still spending billions of dollars on search-engine marketing, but they've just become a bit more stingy. And, they hope, wise.

— Dennis Schaal

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This Is a Pivotal Moment for Booking Site Marketing Strategies