Source: Travel News
The global tours and activities sector is going through seismic shifts. Pictured are tourists using a selfie stick at Castello di Amorosa, an attraction in California’s Napa Valley. Skift
Skift Take: Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.
Read the Complete Story On Skift
Tours and Experiences: The Next Great Untapped Market in Online Travel