Travel Megatrends 2019: Premium Mediocre Goes Mainstream

Source: Travel News

Vanessa Branchi  / Skift

Premium economy is a phrase fit for our sliced-and-diced times where companies are increasingly looking for new ways to sell us average products at luxury prices. Vanessa Branchi / Skift

Skift Take: Despite what the name might suggest, premium mediocre isn’t necessarily something bad. It’s just that after a while consumers are going to cotton on to the fact that simply adding avocado to every meal doesn’t always make it more luxurious.

— Patrick Whyte

Read the Complete Story On Skift

Travel Megatrends 2019: Premium Mediocre Goes Mainstream