Source: Travel News
Travelers want faster gratification and deeper engagement from their loyalty programs. They want disruption. Amanda Berglund / Skift
Skift Take: Being a member in loyalty programs today is about as engaging as a trip to the auto mechanic. For most, complex rules and constraints take much of the utility out of the programs while other, more motivated travelers simply find them uninspiring. To survive, tomorrow’s loyalty programs will need much more than blockchain — they’ll need true disruption.
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Travel Megatrends 2019: Travel Loyalty Is Overdue for Disruption