Source: Travel News
Smart destinations have begun prioritizing wellness in their messaging, luring tourists who want to escape otherwise stressful lives or further their quest toward inner peace. Bing Qing Ye / Skift
Skift Take: It used to be food that created the buzz that lured travelers to all sorts of destinations. Now, wellness is taking over as travelers seek out healthier, more active vacations. Food is still a draw, of course, but it better satisfy a wellness craving.
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Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing