TripActions Adopts U.S. Airlines’ Next-Generation Storefront Effort

Source: Travel News

APTCO

A photo of airline distribution executives Tye Radcliffe from United (center), Neil Geurin from American Airlines (right), and Jeff Lobl from Delta Air Lines (left), talking in early October about where the future of airline retailing was heade at an ATPCO conference in Washington, D.C. The inset photo is of a demonstration of how business travel booking startup TripActions can display domestic plane tickets for Delta with an expanded view of information about a particular premium fare. APTCO

Skift Take: American, Delta, and United have partnered with tech firm ATPCO and business travel startup TripActions to show how they want their fares displayed on websites other than their own. Expect others to follow this model.

— Sean O’Neill

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TripActions Adopts U.S. Airlines’ Next-Generation Storefront Effort