TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Skift Take: Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

— Dennis Schaal