TripAdvisor Launches Cruise Metasearch to Tap Into a New Revenue Stream

Source: Travel News

Norwegian Cruise Line

Rendering of a new ship on order for Norwegian Cruise Line. Online travel company TripAdvisor debuted price-comparison search for cruise ship itineraries in the U.S. and UK, including for itineraries on Norwegian Cruise Line. Norwegian Cruise Line

Skift Take: TripAdvisor is smart to try to tap the ad budgets of cruise lines and online travel agencies with a relevant new price-comparison search tool. But many first-time cruisers may feel too overwhelmed by all of the review content given all of the complexity in booking a cruise.

— Sean O’Neill

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TripAdvisor Launches Cruise Metasearch to Tap Into a New Revenue Stream