TripAdvisor Plots Loyalty Program in Campaign Against Google

Source: Travel News

TripAdvisor

TripAdvisor is considering the introduction of a loyalty program as a measure to increase engagement from its members. It’s part of a larger strategy to counter its reduced visibility via Google, as reported in the company’s most recent earnings call. TripAdvisor

Skift Take: A loyalty program from TripAdvisor could be a strong incentive for unaffiliated travelers to drive business to the online booker. But TripAdvisor will need to offer a unique program to change established user habits.

— Grant Martin

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TripAdvisor Plots Loyalty Program in Campaign Against Google