Source: Travel News
TripAdvisor is reducing its advertising spending with Google. Pictured, Google is looking to expand its presence in New York City. Associated Press
Skift Take: Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.
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TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising